Fine Art Gallery

Consume

Exhibited on large billboard at Neepsend in Sheffield and at Hallam University, 2000

This series was produced for the graduation exhibition at Hallam and includes Paula’s signature image, the ‘Nike Apple’. The juxtaposition of the pure, simple apple with the instantly recognisable logo of a multi-national company raises questions over the power and influence of global brands in our everyday lives.

By using the techniques of advertising to provide a critique of global capitalism the work turns consumerism’s most powerful weapon against itself. The work also questions the nature of ownership, particularly of goods produced in developing countries but exploited for profit by western companies, whilst the producer remains impoverished.

An image from this exhibition was enlarged to billboard size and prominently displayed on an advertising billboard at Neepsend in Sheffield.